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Science and inovation
C J Walker The US cosmetic industry is valued at 62 billion a year, yet little is know about the cosmetic industry pioneers. A child of slaves, C.J Walker became the first African American millionaire. But that fortune is a long way off in 1887 St Louis Missouri an uneducated single parent Sara keeps a roof over their heads by taking in other people washing. There is no indoor plumping no running hot water and people did not bath very often exhaustion and the unhygienic situation soon take it toll on Sara within a few years her hair begins to fall out she has really bad scalp disease horrible dandruff because she wasn’t cleaning her scalp regularly. In her role as a washer women she come into contact with many different types of cleaning agents so she starts mixing them hoping to find a cure for her hair loss. She experimented with an ointment petrol latem which had Vaseline and sulphur which healed the sores on her scalp and she put a little perfume in it so doesn’t smell so bad. When she applies it the incredible happened her hair began to grow back. She becomes her own walking advertisement when other women saw how nice her hair looked and they all wanted to know what she was using. She saved a small amount of money and started bottling and selling her lotion. She began to travel throughout the southern and eastern United States to black churches where black women being urban were beginning to care more about their clothing appearance and presentation. She knew that that there was an untapped market for her product. Going house to house offering free treatment hair treatment free for anyone if they would buy the product for ten cents. It was a winning strategy and soon she had a team of women going door to door. The women purchased the product because they thought it would enable their hair to grow when in fact what it did was heal the scalp allowing the hair to grow. By 1910 her hair care business was growing fast and for the first time she could afford luxuries for herself and her daughter And she has a vision for what she could do next to help fight racism in America as the KKK were still lynching and murdering black people all over the country in the 1900 and 1914. So CJ Walker decides to use her new found wealth to bankroll change she became involved with the National Advancement for the Advancement of Coloured People (NAACP). She would meet with the leadership and discuss issues and they would talk to her about their ant-lynching campaign and voting right in the country. So she began to see herself on larger stage. Her fortune starts paying for campaigns and education for young black students. In 1919 she died suddenly of kidney failure age 51 leaving a fortune of one million dollars and a workforce of over 20,000 agents, generating revenues of tens of million of dollars every year. When she died people lined up along Broadway in the thousands just to get a glimpse of the casket.